Delaware Regulations § 100-7.0 General content requirements
Regulation Text
7.1
All campaign advertisements having a fair market value of $500 or more, except printed items with a surface of less than 9 square inches, shall include prominently the statement: "Paid for by [
name of political committee or other person paying for such advertisement
]."
7.2
All third-party advertisements having a fair market value of $500 or more, except printed items with a surface of less than 9 square inches, shall include prominently the statement: "Paid for by [
name of political committee or other person paying for such third-party advertisement
]. Learn more about [
political committee or other person paying for such third-party advertisement]
at
elections.delaware.gov
."
7.3
Statement specifications, general. All statements required pursuant to this Section hereunder must be presented in a clear and conspicuous manner, to give the reader, observer, or listener adequate notice of (a) the identity of the political committee or person that paid for the communication; and (b) if applicable, the address of the Commissioner of Elections' web site. A disclaimer is not clear and conspicuous if it is difficult to read or hear, or if the placement is easily overlooked.
7.4
Statement specifications, printed communications. In addition to the general requirements of Section
7.2
hereunder, all statements required pursuant to
15
Del.C.
§
8021
that appear on any printed communication must also comply with the following specifications:
7.4.1
The statement must be of sufficient type size to be clearly readable by the recipient of the communication. Statements printed in the following font sizes shall be presumed to satisfy the foregoing type size requirement:
7.4.1.1
For printed communications smaller than 8½" x 11", a font size of eight (8) points or larger;
7.4.1.2
For printed communications from 8½" x 11" to 24" x 36", a font size of twelve (12) points or larger;
7.4.1.3
For printed communications that are larger than 24" x 36", a font size equal to least five percent (5%) of the height of such communication.
7.4.2
The statement must be contained in a printed box set apart from the other contents of the communication.
7.4.3
The statement must be printed with a reasonable degree of color contrast between the background and the printed statement. A statement satisfies the color contrast requirement of this section if it is printed in black text on a white background
7.4.4
If a printed communication appearing in electronic format lacks sufficient space to include the required statement in accordance with the foregoing specifications, such communication may meet disclosure requirements if, by clicking on the printed communication appearing in electronic format, the viewer is taken to a landing page or a home page that displays the statement in a conspicuous manner in accordance with the foregoing specifications.
7.5
Statement specifications, television communications. In addition to the general requirements of Section
7.2
hereunder, all statements required pursuant to
15
Del.C.
§
8021
that appear in any television communication must also comply with the following specifications:
7.5.1
The statement shall be both written and spoken either at the beginning or at the end of the communication, except that if the statement is written for at least five seconds of a broadcast of thirty seconds or less or ten seconds of a sixty second broadcast, a spoken disclosure statement is not required.
7.5.2
The written disclosure statement shall appear with a reasonable degree of color contrast between the background and text of the statement, must be of sufficient size to be readily legible to an average viewer and shall air for at least four (4) seconds.
7.6
Statement specifications, radio communications. In addition to the general requirements of Section
7.2
hereunder, all statements required pursuant to
15
Del.C.
§
8021
that appear in any radio communication must also comply with the following specifications:
7.6.1
The statement shall be spoken in a clearly audible and intelligible manner at the beginning or end of the communication.
7.6.2
The statement shall have a duration of at least three (3) seconds.
7.7
Statement specifications, telephone communications. In addition to the general requirements of Section
7.2
hereunder, all statements required pursuant to
15
Del.C.
§
8021
that appear in any telephone communication must also comply with the following specifications:
7.7.1
The statement shall be spoken in a clearly audible and intelligible manner at the beginning or end of the communication.
7.7.3
The statement shall have a duration of at least three (3) seconds.
History
16 DE Reg. 771 (01/01/13)